Opportunities often hide behind change that you may not be willing to make or even able to comprehend at this point nor see needing change as the current methods achieve the bare minimum goals. This resistance to change can also be thanks to fear that replacing the old may not work, take too long to learn or make it harder for you. This fear is shared by new and old business’s alike, but a little risk can reap rewards as explained by the concept ‘The better you get, the better you’d better get’. It suggests that alongside improving, you should also become efficient and effective in your improvement otherwise the business faces failure.
So why can’t you just keep all the old attributes of the business that works and add on the new aspects? The answer is that you can keep the old but keeping everything from the original business. Keeping everything would be akin to a store that has old computers that work but not very well. The store then decides to just buy two more new computers instead of replacing all the old ones. They then still have the problems of the old computers to deal with and so have not solved their problem. Their reasoning? The old computers had familiar programs and all staff know how to use them. This means there is no pressure on the employees to learn to use the new laptops and when the old computers inevitably stop working, not many employees can use them. In the long term, without innovation and change, the business will suffer.
The first step to this change is to figure out how your business needs to change and if that change is possible. However, finding the faults in your own creation can often be difficult or impossible, especially if everything has stayed the same for a long time. It’s a concept as difficult as accepting responsibility for your own actions and according to studies performed by Stanford university, it’s extremely difficult to do. The study shows that many people will only admit to it if they believe they can change. So, what do you do when you can’t change without changing? The solution to this ‘catch 22’ is an outsider’s perspective.
An outsider can be a friend or a close business partner, as long as they are able to give you a fresh outlook, are trustworthy and can be blunt with you. Their involvement with the business means they will be able to find faults and be able to give suggestions that you can consider. These suggestions may be a little too much for now as the changes are drastic and could possibly go terribly wrong in your opinion. That leads us to the next point you need to remember when you change things, in personal or work life. Change needs to occur slowly in order for it to work.
People will usually respond badly to change that occurs too quickly with too much being changed at once. The business is working and growing so not everything needs to be changed straight way to get better. Just some small things first, then progress into more risky things. In the words of Irene Rosenfeld, CEO of Kraft Foods inc. till 2017, “I talk a lot about taking risks, and then I follow that up very quickly by saying, ‘Take prudent risks.’” Understand the repercussions of the changes you are going to make and make sure you have plans against things that may go wrong.
This safe guarding will insure that everyone involved in the changes will be more comfortable and be able to communicate to customers what is happening. You need to make sure everyone is made aware of changes in case of something going wrong. Slow change helps with keeping others in the loop as sometimes information can move slowly in the groups involved. A gradual change also allows for people to become used to the small changes and prepare for large changes. This makes a business better at changing.
A business that changes and moves to get better and reflect the consumers is a business that succeeds. You need to be able to be flexible and move with the wants and needs of consumers otherwise you risk losing them. You need to understand ‘the better you get, the better you’d better get’ to make sure your business continues to thrive like it has.
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