Tag Archives for " SEO "

SEO Marketing for businesses in Queensland Australia

SEO Marketing for Small and Medium Businesses in Queensland, Australia

SEO marketing for small and medium businesses in Queensland, Australia

SEO Marketing for businesses in Queensland Australia

Search Engine Optimization (SEO) helps customers to easily discover your business on search engines. Toowoomba Digital offers on-page and off-page SEO marketing support services for business like yours in Queensland, Australia helping them ranking higher in search engines.

On-page or on-site SEO marketing for Queensland businesses

We utilize on-page best practices to optimize the content of the individual pages of your website. This helps you to rank better on search engines and drive relevant traffic to your website. We optimize your images, ensure appropriate use and distribution of keywords, write SEO content, check on header tags (H1-H6), headlines, meta descriptions, title tags, and other on-page SEO elements.

Off-page or off-site SEO marketing for Queensland businesses

Toowoomba Digital can assist you with off-page SEO marketing through link building and guest blogging. We can also feature you in forums, commenting, and brand mentions. All these combined, further improves your rankings on search engines.

Why is SEO marketing important for your business?

SEO has proven to benefit both businesses anf customers. Here are some of the ways SEO marketing adds value to Queensland businesses.

SEO marketing can make you rank higher on search engines

SEO marketing can rank your business top in search engines increasing the chances of earning more clicks to your website. Well optimized sites include key phrases that pop up your pages faster on search engines.

Constant SEO marketing practices sustains your business in the long-term

SEO is not a one-time activity. It is a long term strategy that can benefit your business progressively. Every SEO content you add unto your website adds an ongoing value. Implementing good SEO techniques is relatively cheaper yet it can profit your business in the long term.

Increase the discoverability of your products and services

Nothing hurts business like invisible products and services. It’s even worse in a competitive market. It can drawn the line between profit and losses. Good SEO can make your products and services pop up faster to specific customer searches which increases chances of more sales.

User activity increases with improved SEO marketing

Who doesn’t want users to spend time on their website? SEO can bring them home. Furthermore, users prioritize top pages on Google searches. Become visible on search engines. It’ll help you gain more user engagement, traffic, and conversions.

Use SEO to strengthen your business trust and credibility

Web users trust easily discoverable site with well-written content. Moreover, they believe you put in the time and effort to produce that content. Good SEO impresses website users among Queensland businesses. This strengthens trust and credibility for you.

Gain more organic traffic from SEO marketing for Queensland business

Benefit from that free organic traffic that comes with organic reach. Remember, organic searches are a primary source of the traffic you get to your website. Naturally use SEO phrases evenly throughout your content.

Use SEO marketing to match the pace of your competitor business in Queensland

Compete favorably with your business rivals. SEO can get you ahead of your competitors. Better your website SEO to compete well with other businesses similar to yours. You can easily attract more customers because they are easily discoverable on search engines.

Get started with SEO marketing for your business today

It’s time to rank better on search engines for optimal business growth. Contact us today, let’s discuss your SEO needs and make your website perform better like other businesses in Queensland. Call us on 0426 244 278 for inquiries.

Google My Business Banner

Google My Business

What is Google My Business?

Google My Business appears on the right-hand side of the search engine when you search for a business or company.  Its value is not fully realised by most businesses, but it's the first thing we set up when we're working with your business.

Why is Google My Business so important?

Google my Business assists your existing and prospective customers find you easier and find the important information about your business.  It lists your open hours and lets your customers know when you are closed over the holidays.

It will show your contact details prominently, which for a mobile user this is vital.  You need to make it as easy as possible for customers and your prospective customers to contact you. Business is a contact sport after all!  You may think this is odd coming from a consultant that enables business automation, but you still need that initial contact to create trust and understanding.

If you have your address listed on Google My Business, your customers will see a map and directions to your business.  This is great for mobile users and businesses with a shop front.  Even if you don’t have a shopfront (like Toowoomba Digital), it helps legitimise your business, creating confidence for your potential customers.

Here is the big reason though! We’ve seen where competitors have used your business name in their keywords and advertising. This places their adverts above your organic search position.  You have spent a lot of time, effort and/or money getting yourself onto the number 1 position on search. Don't have your customers looking for you by name and unintentionally clicking on your competitors advertising.


If you have your Google My Business set up properly you will still appear above the fold and if you have included posts and pictures, your business will be prominent.

Google Application Selection Panel

How do you set up Google My Business?

We suggest that you use the same Google account that you have with all your Google business products (Google Analytics, Google Mail, etc). On the image above, you can see the Google My Business product, and this is what you are looking for.  Click on the button and follow the bouncing ball.  If you want help, you can always assign Toowoomba Digital as an account manager and we will confidently set it up for you. 


You will need to verify your account address which involves getting a postcard sent to you that has a verification code to verify your business location.

Validation message on Google My Business

Recommendations

This is probably one of the most effective, easiest and cheapest methods of getting your brand out there.  Which is why we have it as a mandatory item in all our clients strategic marketing plans


Set it up - you don't have to use all of the bells and whistles (you can even have a simple brochure webpage there if you wish). You can set it and forget it. Putting a few photos up there and the occasional post makes it a bit stickier and more likely to be noticed and read.

Reach out if you need a hand with setting up your Google My Business

Toowoomba
Digital

Marketing Consultancy