Facebook introduced grey verification badges in 2015 to show which Pages for businesses and organisations are authentic.
However, they've found that they can be more confusing than helpful, so they're removing them on 30 October 2019. As a result, there will no longer be a grey badge.
Is it worth the few minutes it takes to apply to Facebook for a little grey tick to confirm that ‘yes, my business really does exist’? Research into this topic revealed that it can allow a business to connect with more potential customers and access to more of Facebooks business tools .
Since your page has been reviewed by the organisation, Facebook will be more likely to steer potential clients towards your page and the page will appear higher in searches for businesses like yours. Potential customers will then see the tick and know that you can be trusted, and your business does exist, so they aren’t being scammed. This extra push for your page can be very simple to do and you will reap profitable rewards.
Firstly, you’ll require three simple things; some proof of business registration, proof of business address or phone number validation and proof of association to the business you represent. Proof of business registration can be your business license, business name registration or any government document that certifies that your business is officially registered with authorities. Evidence of business address or phone number can be a utility bill, bank statement, business license or any official document that was sent to the address of your organisation for your organisation. Proof of association to the business can involve a simple answering of the phone registered with your business or by E-mail if the domain of your E-mail address matches your organisation (domains such as @gmail.com or @yahoo.com are not acceptable). So now that you have these things, how do you verify the account?
Follow these simple steps…
Why would you not verify your business when it only takes a few simple steps that reap a reward to your business that can help grow awareness of your business in users of Facebook as well as more trust in what your selling in anyone that comes across your page thanks to Facebook steering more customers to your door. Invest a few minutes of your time and verify your Facebook page as it will help your business.
Facebook.com. (2019). What is a verified Page or profile? | Facebook Help Centre | Facebook. [online] Available at: https://www.facebook.com/help/196050490547892 [Accessed 6 Feb. 2019].
Facebook.com. (2019). How do I request a gray verification badge for my Page? | Facebook Help Centre | Facebook. [online] Available at: https://www.facebook.com/help/100168986860974 [Accessed 6 Feb. 2019].
Facebook Ads Help Centre. (2019). Verify your business | Facebook Ads Help Centre. [online] Available at:
[Accessed 6 Feb. 2019].
Is your business utilising social media channels such as Twitter, Facebook, Youtube, and Linked in successfully? Are you essentially using it as a form of advertising? Still locked into traditional media marketing? If you are, your social media channels are being ignored by your customers and prospective customers.
Newspaper advertising doesn’t cut it in the quick glance world of social media. If you are looking for engagement you need to talk less about your business, and more about your customers. Many businesses struggle with having the time to learn what their clients customers social discussion needs are. This is a huge challenge and takes some time to understand. Listening is a great way to start. Our first tip with social media is to join the various social media channels, connecting with your customers trying not to broadcast. Listen to the discussion taking place. Add value or knowledge to the discussion and get involved when you are comfortable.
The trust you have with your customers can very quickly become undermined by poor social media management. Don’t compromise your business by not understanding the channel or your customers utilisation of that channel. We recommend to add value by being interesting, informative (not about your products or services all the time), entertaining (be aware of ‘good taste’) and engaging. If you need help with this please don’t hesitate to give me a call.