What is Google My Business?
Google My Business appears on the right-hand side of the search engine when you search for a business or company. Its value is not fully realised by most businesses, but it's the first thing we set up when we're working with your business.
Why is Google My Business so important?
Google my Business assists your existing and prospective customers find you easier and find the important information about your business. It lists your open hours and lets your customers know when you are closed over the holidays.
It will show your contact details prominently, which for a mobile user this is vital. You need to make it as easy as possible for customers and your prospective customers to contact you. Business is a contact sport after all! You may think this is odd coming from a consultant that enables business automation, but you still need that initial contact to create trust and understanding.
If you have your address listed on Google My Business, your customers will see a map and directions to your business. This is great for mobile users and businesses with a shop front. Even if you don’t have a shopfront (like Toowoomba Digital), it helps legitimise your business, creating confidence for your potential customers.Here is the big reason though! We’ve seen where competitors have used your business name in their keywords and advertising. This places their adverts above your organic search position. You have spent a lot of time, effort and/or money getting yourself onto the number 1 position on search. Don't have your customers looking for you by name and unintentionally clicking on your competitors advertising.
If you have your Google My Business set up properly you will still appear above the fold and if you have included posts and pictures, your business will be prominent.
How do you set up Google My Business?We suggest that you use the same Google account that you have with all your Google business products (Google Analytics, Google Mail, etc). On the image above, you can see the Google My Business product, and this is what you are looking for. Click on the button and follow the bouncing ball. If you want help, you can always assign Toowoomba Digital as an account manager and we will confidently set it up for you.
You will need to verify your account address which involves getting a postcard sent to you that has a verification code to verify your business location.
RecommendationsThis is probably one of the most effective, easiest and cheapest methods of getting your brand out there. Which is why we have it as a mandatory item in all our clients strategic marketing plans.
Set it up - you don't have to use all of the bells and whistles (you can even have a simple brochure webpage there if you wish). You can set it and forget it. Putting a few photos up there and the occasional post makes it a bit stickier and more likely to be noticed and read.
Reach out if you need a hand with setting up your Google My Business.