Category Archives for Online Strategy

Social Media Management in Queensland Australia

Social Media Management Services for Businesses in Queensland, Australia

Social Media Management Services for Small and Medium Businesses (SMEs) and Organizations in Queensland, Australia

Social Media Management in Queensland Australia

The over 3.6 billion social media users today provide a huge platform for your business to sell products and services. This is one of the reasons for our motivation at Toowoomba Digital to offer stellar social media management services to assist small and medium businesses and organizations in Queensland, Australia to grow.

Think about us as your dedicated social media manager. We assist Australian businesses like yours in Queensland with social media content creation, social media branding, social media campaigns, social media strategy, and general social media management (SMM) tasks.

Why should you focus on social media for your business?

Effective use of social media for your business can increase your SEO ranking, generate more traffic to your website, strengthen your brand presence, and create awareness for your products and services. It can also provide you an avenue to communicate and listen to your customers, build the loyalty of your brand, and engage with your audience.

Social media content creation for businesses and organizations in Queensland, Australia

Toowoomba Digital social media content creation services will create content for your social media business profiles to engage your audience, generate leads and create awareness about your products and services.

Types of social media content we create for Australian business

Diverse social media content intrigues social media users. They like a blend of great copy, images, graphics, and videos. Our team at Toowoomba Digital frequently interacts with social media space and keeps pace with the latest trends. We are committed to creating varieties of content to reduce user boredom while keeping your brand message on course.

Social media branding in Queensland for your business

By branding your business on social media we design your business profile which includes the profile pic, cover headers, and other details that make your business profile complete. We stick to your brand colors to ensure a uniform tone for your business across your platforms of choice.

Social media campaigns for businesses in Queensland, Australia

At Toowoomba Digital, we can assist you with designing media for your social media campaigns and even assist you to run successful ads by targeting the right audience. Campaigns can also involve social media marketing to gain more likes and followers from people who may be interested in your services or products.

Social media scheduling

There is power in posting content consistently on your social media platforms. We can assist you to schedule your content in advance for prompt publishing to your business profiles.

Social media keeps evolving with new services coming into the market. We keep pace with social media developments to align your business’s social media presence with current and emerging trends.

Social media strategy

To succeed in social media, you need a strategy that defines your objectives together with the ensuing content creation. Toowoomba Digital assists businesses in Queensland create and implement social media strategy and we can assist you too.

What next with your social media business support?

Social media is an ocean of services. Contact us today, let’s discuss your specific business needs so we can best assist you to achieve your objectives. Call us on 0426 244 278 for inquiries.

Google My Business Banner

Google My Business

What is Google My Business?

Google My Business appears on the right-hand side of the search engine when you search for a business or company.  Its value is not fully realised by most businesses, but it's the first thing we set up when we're working with your business.

Why is Google My Business so important?

Google my Business assists your existing and prospective customers find you easier and find the important information about your business.  It lists your open hours and lets your customers know when you are closed over the holidays.

It will show your contact details prominently, which for a mobile user this is vital.  You need to make it as easy as possible for customers and your prospective customers to contact you. Business is a contact sport after all!  You may think this is odd coming from a consultant that enables business automation, but you still need that initial contact to create trust and understanding.

If you have your address listed on Google My Business, your customers will see a map and directions to your business.  This is great for mobile users and businesses with a shop front.  Even if you don’t have a shopfront (like Toowoomba Digital), it helps legitimise your business, creating confidence for your potential customers.

Here is the big reason though! We’ve seen where competitors have used your business name in their keywords and advertising. This places their adverts above your organic search position.  You have spent a lot of time, effort and/or money getting yourself onto the number 1 position on search. Don't have your customers looking for you by name and unintentionally clicking on your competitors advertising.

If you have your Google My Business set up properly you will still appear above the fold and if you have included posts and pictures, your business will be prominent.

Google Application Selection Panel

How do you set up Google My Business?

We suggest that you use the same Google account that you have with all your Google business products (Google Analytics, Google Mail, etc). On the image above, you can see the Google My Business product, and this is what you are looking for.  Click on the button and follow the bouncing ball.  If you want help, you can always assign Toowoomba Digital as an account manager and we will confidently set it up for you. 

You will need to verify your account address which involves getting a postcard sent to you that has a verification code to verify your business location.

Validation message on Google My Business


This is probably one of the most effective, easiest and cheapest methods of getting your brand out there.  Which is why we have it as a mandatory item in all our clients strategic marketing plans

Set it up - you don't have to use all of the bells and whistles (you can even have a simple brochure webpage there if you wish). You can set it and forget it. Putting a few photos up there and the occasional post makes it a bit stickier and more likely to be noticed and read.

Reach out if you need a hand with setting up your Google My Business


Marketing Consultancy

2016 Regional Online Heroes

Regional Online Heroes

Regional Online Heroes is a business competition managed by the Regional Australia Institute and Google.  They look for regional businesses that make use of the internet to grow. Introducing AGDATA Australia, a small software company that grew through word of mouth for over 30 years.  There is a large amount of political and media attention on the start-up community. AGDATA Australia had longevity against them and weren’t confident they would be considered.

A little about AGDATA Australia

AGDATA Australia has social media presence on Facebook, Twitter, Linked In, and Instagram, and has also trialled many others. The company attempts to be everywhere their customers are.  AGDATA surveyed their customers which pointed to the four platforms most utilised. That is where AGDATA then put the majority of their efforts.  The company has regular monthly eNewsletters to keep their customers informed.

The support team uses Teamviewer to accomplish over the shoulder client assistance. Online video tutorials are available for customers to self-help using a customer portal. AGDATA runs both paid and free webinars for their clients using ClickMeeting.  They use many other online tools to achieve various functions within the business. AGDATA provides both cloud and locally installed (desktop) packages for their customers. They recognise very well that not all internet services are created equally (especially in the bush).  All Phoenix training workshops, desktop and cloud solutions are purchased online using e-commerce technology.  All of this is monitored and analysed using Google Analytics.

Without this technology, the company would need to employ more staff and increase prices. The team of approximately 18 work from the Toowoomba office. Some staff occasionally tele-commute to allow for flexible work opportunities.

What are the benefits of entering Regional Online Heroes?

Firstly, it gave AGDATA an opportunity to review the business and look hard at the current digital footprint.  Most businesses are so busy working in the business that the review process is neglected.  Many businesses don’t enter competitions such as Regional Online Heroes. They don’t think they have enough online activity.  However, as AGDATA Australia found, it didn’t take long to see how big their digital footprint is.

Secondly, when AGDATA Australia was selected as a finalist, Stephen enjoyed an experience of a lifetime. He attended the Google Masterclass meeting with the Minister for Small Business. One-on-one expert tuition from one of the Google web marketing gurus was a highlight. All finalists enjoyed a tour of the Google Headquarters in Sydney.

A most positive outcome was learning how the other finalists are implementing their online solutions within their businesses and to what effect.

What are the benefits to winning Regional Online Heroes?

The Federal Minister for Small Business, The Hon Michael McCormack MP, announced AGDATA Australia as the National Winner.  Apart from the enormous media coverage that the win provided, there was a valuable prize pack.  The win provided the company with renewed brand recognition in what has become a very noisy #AgTech marketplace.  Google produced a case study of AGDATA, along with a series of videos (below) to promote Regional Online Heroes featuring the AGDATA leadership team.  AGDATA Australia is now on the radar of most state and federal government departments with the company leadership being involved in advisory surveys, case studies and promotions.

Should you enter the Regional Online Heroes?

Most definitely, whether you are a small family business or a small/medium enterprise (less than 200 employees).  The benefits begin the moment you start reviewing your online presence.  Regional Australia Institute starts calling for nominations later in the year.  You’ve got time now to conduct your review, implement changes, monitor and correct before submitting your entry for ROH 2019.  Take the first step now and join the Regional Australia Institute mailing list so that you receive notification as soon as the call for nominations goes out.  If you would like to discuss your entry, drop us an email or give us a call 0426 244278.

Do you want to shine a light on your business?

We can provide the advice and direction that you need.